Customers Count — Introduction
Market Research Analyst
Market research analysts study the potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts evaluate data using statistical techniques and software. They must interpret what the data means for their client, and they may forecast future trends. They often make charts, graphs, and other visual aids to present the results of their research.
Employment of market research analysts is projected to grow 32 percent from 2012 to 2022, much faster than the average for all occupations. There will be many job opportunities for market research analysts.
Source: Bureau of Labor Statistics
Conducting Market Research
Businesses use marketing research to understand how customers use their products and to establish trends in sales, products, and services. The daily duties of a market researcher include writing surveys, collecting data, analyzing data, and writing reports to summarize the data.
The survey is an essential data collection tool for most market researchers. The wording of the questions used in the marketing survey may be the most important aspects of the market researcher's daily duties. If the wording is incorrect, the results of the marketing survey could take a different angle than intended and steer the client in the wrong direction.
In this project, you will work in a group to create a market survey and a plan to conduct the survey. After your teacher approves the wording of your survey questions, your group will conduct the survey and tally the results.
Individually, you will analyze the data and prepare a report for the client.
